Shoptimizer

Shoptimizer WordPress theme is the perfect solution for any WooCommerce project. It designed with focus on website speed and conversions.

The fastest eCommerce theme.

Speed is essential, a delay of even miliseconds equals lost orders. Shoptimizer theme has been benchmarked against the most popular WooCommerce themes in the industry.

Minified and Critical CSS created automatically!

Shoptimizer includes speed related theme options which include automatic minification of the main CSS file for super fast loading. Also, it dynamically creates a 'critical CSS' stylesheet so that it loads almost instantly the contents of a user's viewport.

Designed for conversions

A conversion optimized theme for your store is important in that it can multiply your success without you having to spend more time and money on traffic acquisition.

Complete an order quicker

Shoptimizer includes a theme option which removes the header, footer and sidebars leaving the primary focal point of the checkout — the payment details form. This distraction-free checkout leads to better conversions and we've included a facility to add trust badges and a testimonial for reassurance.

Request a call back feature

While researching eCommerce conversions we came across an interesting case study of a site which replaced its phone number with a 'Call me back' option and experienced a dramatic uptick in sales. This feature is included in Shoptimizer as it's especially important for stores selling high-value but relatively complex products and customers may need more information before purchasing.

Additional product information

A research study has shown that 64% of users begin thinking of shipping costs on the product page and 61% of users have abandoned orders in the last quarter because of the extra costs. Baymard's research has shown that crucial information like this should be placed below the product buy button where it is easily seen.

Sticky product details on scroll

When scrolling down an individual product a sticky bar keeps the product thumbnail, title, price and add to cart button in view encouraging conversions on long single product pages with lots of content.

Use trust badges at crucial stages

It's essential that a buyer feels reassured at this stage, especially if they are buying from you for the first time. Studies have shown that 18% of users have abandoned a checkout flow during the last 3 months because they didn’t trust the site with their credit card information. Shoptimizer makes it easy to include your integrated trust badges below the primary call to action button on the cart and checkout.

Include Single Product FOMOs

It's easy to include a timer sales countdown on each product along with an animated stock counter to persuade customer's to buy. This can use real data or virtual data to increase the feeling of scarcity and speed up a potential purchase.

Add slide up sales notifications

Display recent orders on your site and increase conversions by highlighting what other people are buying. Display orders in real time and increase social proof. Build a sense of urgency and expose new items to buy!

SEO enhancements

Organic search is most often the primary source of website traffic. Choosing a theme optimized for SEO is crucial for online businesses.

Superior product category SEO

An additonal field for WooCommerce categories is included which allow for far better SEO spidering. Now, you can add featured category text and an image to the top and additional keyword-rich copy below which will lead to far better search results placement.

A huge impact on SEO rankings

From 2018, Google have changed how they index websites. Mobile first means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. Mobile page speed and load time are prioritized within Shoptimizer and images are optimized for the mobile experience.

Additional features

Shoptimizer includes only carefully thought eCommerce and WordPress features to make building your online store a breeze.

Find items even faster

Searching for an item in Shoptimizer will reveal the top results instantly without leaving the page. Superpower your search and convert users quicker by leading them to the product they're looking for in seconds.

Elementor page builder

Shoptimizer utilizes the very powerful Elementor page builder for content pages - this lean and feature-packed editor allows you to create sophisticated layouts with no coding needed.

Mega menu support included

For larger stores, a mega menu is a great way to present sub categories and featured products. Include items you want to showcase directly within the menu — a great way to draw attention to them.

Beautiful pre-designed pages included

Shoptimizer includes a gorgeous homepage, about, contact, FAQs and sales pages within the one-click demo data to enable you to get up and running quickly. Plus, as the images are almost entirely from unsplash they're included too!

Uses the customizer for instant changes

Quickly modify typography, color settings and much more - we've added lots of controls so you can tweak elements so that they're just right. Remember that even something as seemingly small as the call to action button color can make a real difference to conversions.

Built for accessibility

It's important to make your website accessible to as many users as possible. Reaching more customers makes business sense and is the right thing to do.

Passes WCAG AA

WCAG (Web Content Accessibility Guidelines) is a set of technical requirements explaining how you to make your website accessible to people with various kinds of disabilities. Shoptimizer passes these WCAG AA guidelines.

94/100 Lighthouse score

Lighthouse is an open-source, automated tool from Google for improving the quality of web pages. It produces a report containing detailed recommendations for improving your site. Shoptimizer's report for accessibility is extremely good, scoring 94/100.

Tested with screen readers

A screen reader will read out loud the contents of a web page and help you navigate websites without seeing the screen and it’s how blind and low-vision visitors use the web. By putting us in our readers shoes we've tested Shoptimizer to ensure accessibility.

Compatibility

Although Shoptimizer's demo data utilizes Elementor, it also works with other major page builders!

Conversion improving features included

• 1 - Promotion header strip
• 2 - Improved search with instant results
• 3 - Offer bar with discount code
• 4 - Include custom product badges
• 5 - Multiple product gallery layouts
• 6 - Previous and next product navigation
• 7 - Percentage discount display
• 8 - In stock visibility to encourage purchase
• 9 - Quantity increase/decrease buttons
• 10 - Add to cart button has color customization options
• 11 - Wishlist functionality
• 12 - Size guide functionality
• 13 - Countdown timers
• 14 - Stock level display
• 15 - Include reasons to purchase
• 16 - Increase trust with security badges
• 17 - Request a call back option
• 18 - FOMO popup highlighting previous sales
• 19 - Sticky tabs with expanded content and add to cart
• 20 - Beautiful layout for the product information

WooCommerce focused

Unlike other WordPress themes, where WooCommerce is an after thought, Shoptimizer has been built with eCommerce in mind.

Hooks and filters

Developers will love Shoptimizer - there are no template overrides - just clean and extendable code which results in great performance.

SEO friendly markup

Shoptimizer's codebase architecture follows best SEO practices. It even comes with the necessary Schema.org markup you need.

Translation ready

You can translate Shoptimizer in your own language with .po & .mo files. You can even create multilingual websites.

Uses the customizer

Easily make typography, design and layout edits within the native customizer. You can make tweaks in seconds.

Brand it your way

Quickly tweak the colors to match your brand identity within the theme options - no custom code needed.